Challenge:
A large, established digital transformation company was looking to expand its services into AI-powered Marketing Mix Modelling (MMM). With strong data science and AI talent in-house, they had the technical foundation to build a cutting-edge offering. However, the growth of this new practice was far slower than expected. Despite having the right expertise, they struggled to:
- Articulate a clear value proposition in a crowded MMM market
- Build trust and credibility with prospective clients
- Convert technical capabilities into compelling product and go-to-market strategies
They engaged us to help accelerate traction and build momentum for their new MMM practice.
Our Approach:
We positioned ourselves as both a strategic and commercial growth partner. Working closely with their business development and product teams, we:
- Refined go-to-market messaging by simplifying complex technical features into clear, client-centric business benefits.
- Shaped their product development roadmap, aligning features to real-world client needs rather than purely technical possibilities.
- Opened doors by introducing them to potential clients within our network, carefully selecting organizations most likely to value their differentiated offering.
- Structured engagement models flexibly—both as “finders fee” arrangements for lead generation and as joint business development partners—maximizing opportunities for growth.
Result$:
Through this partnership, the company was able to quickly move from a promising but underperforming practice to one with real traction in the marketplace:
- Successfully converted multiple client prospects into paying engagements.
- Secured critical mass for their MMM practice, establishing credibility both internally and externally.
- Enhanced their commercial story and delivery process, ensuring prospects clearly understood the value they brought to marketing effectiveness challenges.
Impact:
What began as a technically strong but commercially slow-moving offering was transformed into a practice with growing scale and recognition. By combining our market expertise, network access, and hands-on product support, we helped an emerging MMM vendor accelerate its entry—and discover a repeatable path to growth in a highly competitive space.