We began by immersing ourselves in the client’s business landscape. This included in-depth conversations with internal stakeholders, retailer partners, and consumers to understand the dynamics across the entire value chain.
Turning marketing data into smarter growth
Empowering brands and marketing technology companies to see both the forest and the trees—bridging strategy and execution through data-driven marketing effectiveness.
About Us
Welcome to Trees&Forests Analytics .
We work with brands and technology companies to improve bottom lines.
We help businesses see both the forest and the trees in their marketing. By combining advanced techniques like Marketing Mix Modeling (MMM) with deep brand experience, we enable leaders to measure and grow returns on their marketing investments. Our approach empowers strategic, big‑picture budgeting decisions while also guiding smarter, tactical choices that move the needle today.
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Our Belief System
Where Analytics Meets Real-World Results .
At Trees&Forests Analytics, we believe in connecting the long view with the immediate—helping you cut through complexity, harness your data, and ensure every dollar you spend is working harder for your brand.
Our approach to analytics is goes beyond just the math and is firmly grounded in “real world” practical implementation of recommendations: you don’t just get numbers —you get insight, clarity, and a partner invested in your success.
For Marketers
We provide expert marketing effectiveness and optimization transformation that create efficiencies and improve the ROI of marketing spend.
We specialise in the application of technology to support business growth, helping our clients meet customer acquisition, sales and revenue goals.
We provide technology solutions that ease the pressure on margins and efficiency targets.
Our experts help match AI and automation technologies to challenges anywhere in the marketing funnel, from MMM and strategic planning to the nitty gritty of executional detail that can improve any business.
For MMM Providers
We support your positioning, growth and business development. We do this through establishing partnerships across our extensive global client network and helping sell technologies into brands and media agencies.
We are solution and platform agnostic, connecting diverse brands to appropriate technology partners who can deliver operational efficiencies and marketing effectiveness.
Our expertise
Our Expertise in Marketing Effectiveness .
Case Study // Our Work
Driving Smarter Investments for a Leading Electronics Manufacturer
2025
From Start-Ups to Global Brands — We Help You Grow
We are passionate about helping businesses grow and thrive in this increasingly complex and competitive world. Whether you are a SME, start-up, scale-up, or a global MNC corporation looking for its next big growth opportunity, we have the expertise and insights to support your ambition and goals through technology, strategy, insight and practical experience.
We have experience working across NAMER, LATAM, EMEA and APAC with strong China experience and are well placed to handle the challenges of diverse consumerscapes. We also understand the unique business dynamics across different categories e.g. CPG, retail, technology, finance, travel and tourism etc. and for different business models e.g.B2B facing brands, digitally native, start-ups – and customize our solutions to ensure recommendations make sense.
Turning marketing data into smarter growth
Turning marketing data into smarter growth